Posts Tagged ‘women entrepreneurs’

NY Gift Fair: Finding Our Niche

Saturday, February 11th, 2012

One of the coolest things about the New York International Gift Fair is how it promotes sustainable ideals and innovative products.  We were thrilled to have our Art Journal Kit and Wool Felt Bug Kit selected for the SustainAbility: Design for a Better World display, which meant being eligible for one of the exclusive Eco-Choice Awards.

SustainAbility Display

Only about half of the applicants were chosen for the display, so we felt incredibly honored to be included!

Here’s the bug habitat we made to show off our Wool Felt Bug Kit.

Art Bug Habitat

We also tried for the Best New Product with our Art Journal Kits.  Here they are in the Baby & Child display:

Although we didn’t take home any awards this time, it felt great to be recognized for our values along with our product design, and we left the gift fair feeling like we had connected with just the like-minded retailers we’ve been looking for.

We wrote orders for eco-boutiques on the hunt for sustainable, sophisticated gifts, museum stores looking for the next generation of arts and crafts for their art-loving customers and eclectic gift shops that are responding positively to consumer demand for US-made products.

Our Eco Art Kits were just what these buyers were looking for!  People told us over and over that they were grateful we were there.  We are proud to partner with so many stores that share our values.  Here are just a few of our newest retail partners:

The Guggenheim Museum

Fair Indigo

Contemporary Jewish Museum

greendesign

Green Ink

Stone Barns Center for Food & Agriculture

We can’t wait to reach a whole new audience through these great accounts.

As always, if you have a favorite local store that you think should stock our kits, please tell the manager!  Or tell us and we’ll contact them for you.  Word-of-mouth is the best advertising for a small, sustainable business like ours!

NY Gift Fair: Booth Transformation!

Tuesday, February 7th, 2012

We had an absolutely amazing time at the New York International Gift Fair!  Our shipping department is bustling, and will be for months, thanks to our wonderful new accounts.  We were blown away by the glowing reviews and delighted responses we got from store owners and buyers everyday.  Thank you NYC!

Happy Artterro Owners, Forrest & Jen.

Designing our booth is always an especially fun trade show challenge–how do you catch the eye of busy, overwhelmed buyers and press people on the hunt for the hottest new products and trends of 2012?  We decided to highlight our beautiful materials with some handmade art of our own.  Our booth went from this:

The empty booth

To this:

Halfway there…

To (finally!) this:

Finished Booth!

Here are some close-ups on the homemade flag banner, paper crane mobile and various shadow boxes full of Artterro art:

A book in our gallery.

Paper Crane Mobile

Paper Flag Banner

Owls, flowers, spiders and more…

Bright & Cheerful

Stay tuned!  More New York excitement to come, including our debut in the SustainAbility showcase and the Best New Product competition!

Inspiring Girls to Dream Big!

Wednesday, August 17th, 2011

We hosted some delightful visitors this week.  Two of Forrest’s neighbors, Destiny and Claire, took two days out of their busy schedules to be volunteer entrepreneurs at Artterro.

Our ambitious and enterprising volunteers.

They learned the ins and outs of running a small business: taking orders, packaging and shipping product, making samples for store displays and, since this is the 21st century, blogging!  We armed them with a camera and notepad, and as you’ll see, they took great behind-the-scene shots and made some very interesting observations.  Without further ado, I present this entry from our guest bloggers, Destiny and Claire.

Writing and editing this post.

At the Artterro headquarters there are lots of hardworking people, making an effort to sell good products to you.

Hard workers

Shipping

They have lots of unique strategies for packing and shipping art kits to different stores.

The awesome kits in their boxes.

They use all natural products, including wood, glass, shell, bone, and seed beads.

Wonderful, natural beads.

Each of Artterro’s art kits has a basic design, but lots of different ways to switch it up and be creative yourself.  There are lot of different ways to express your creativity in art with Artterro’s art kits.  You can make something for your garden, with a garden art kit, or make a neat pattern in your jeans with natural felt.

Natural Felt

You could even add a nice colorful touch to your car by designing something  from a creativity kit to hang from the mirror.  Artterro sends their costumers samples with their orders, so that people in the stores can see how to make it.

Different Samples

More possibilities

A big thank you to Destiny and Claire for visiting our office, helping us make some beautiful samples and sharing their inspiring ideas.  We hope they had so much fun they’ll start their own businesses someday.   We also hope to invite many more girls to explore our office in the future.  The next generation of women needs to know that owning a business is a fun and creative challenge well within their reach.

Tell us in the comments if you have any ideas on how to encourage entrepreneurship in young women.  Let’s make it happen!

Artterro’s Eileen Fisher Adventure

Wednesday, May 11th, 2011

We’re back from our whirlwind New York City trip!  We couldn’t wait to share some of our favorite moments with the Eileen Fisher company and our fellow grant winners, so here’s a sneak peak of what we were up to last week–making great new friends and learning from inspiring, sustainable business role models.

From the left–our three fellow grantees Holli Harris, Esmerelda Kent and Kari Erickson-Valenzuela, Eileen Fisher herself, Forrest and Jen.

They hosted 2 mini trade shows for current and past grant winners at both the downtown design center/showroom and at corporate headquarters. Here’s Jen at the Artterro table.

Here’s Forrest telling the Artterro story at the mini trade show in the yoga room of the Manhattan design offices.

Out for lunch near the headquarters in Irvington.

Fellow grantee, Holli Harris of HadleyStilwell (maker of stylish and practical nursing clothes for working moms).

The beautiful Eileen Fisher headquarters in Irvington, NY. We've never seen so many people happy to be at work!

All in all, it was an amazing trip, and in our next post we’ll let you in on some of the insights we gained and how our Artterro momentum will build as a result.