Archive for February, 2012

NY Gift Fair: Finding Our Niche

Saturday, February 11th, 2012

One of the coolest things about the New York International Gift Fair is how it promotes sustainable ideals and innovative products.  We were thrilled to have our Art Journal Kit and Wool Felt Bug Kit selected for the SustainAbility: Design for a Better World display, which meant being eligible for one of the exclusive Eco-Choice Awards.

SustainAbility Display

Only about half of the applicants were chosen for the display, so we felt incredibly honored to be included!

Here’s the bug habitat we made to show off our Wool Felt Bug Kit.

Art Bug Habitat

We also tried for the Best New Product with our Art Journal Kits.  Here they are in the Baby & Child display:

Although we didn’t take home any awards this time, it felt great to be recognized for our values along with our product design, and we left the gift fair feeling like we had connected with just the like-minded retailers we’ve been looking for.

We wrote orders for eco-boutiques on the hunt for sustainable, sophisticated gifts, museum stores looking for the next generation of arts and crafts for their art-loving customers and eclectic gift shops that are responding positively to consumer demand for US-made products.

Our Eco Art Kits were just what these buyers were looking for!  People told us over and over that they were grateful we were there.  We are proud to partner with so many stores that share our values.  Here are just a few of our newest retail partners:

The Guggenheim Museum

Fair Indigo

Contemporary Jewish Museum

greendesign

Green Ink

Stone Barns Center for Food & Agriculture

We can’t wait to reach a whole new audience through these great accounts.

As always, if you have a favorite local store that you think should stock our kits, please tell the manager!  Or tell us and we’ll contact them for you.  Word-of-mouth is the best advertising for a small, sustainable business like ours!

NY Gift Fair: Booth Transformation!

Tuesday, February 7th, 2012

We had an absolutely amazing time at the New York International Gift Fair!  Our shipping department is bustling, and will be for months, thanks to our wonderful new accounts.  We were blown away by the glowing reviews and delighted responses we got from store owners and buyers everyday.  Thank you NYC!

Happy Artterro Owners, Forrest & Jen.

Designing our booth is always an especially fun trade show challenge–how do you catch the eye of busy, overwhelmed buyers and press people on the hunt for the hottest new products and trends of 2012?  We decided to highlight our beautiful materials with some handmade art of our own.  Our booth went from this:

The empty booth

To this:

Halfway there…

To (finally!) this:

Finished Booth!

Here are some close-ups on the homemade flag banner, paper crane mobile and various shadow boxes full of Artterro art:

A book in our gallery.

Paper Crane Mobile

Paper Flag Banner

Owls, flowers, spiders and more…

Bright & Cheerful

Stay tuned!  More New York excitement to come, including our debut in the SustainAbility showcase and the Best New Product competition!