Archive for February, 2011

Artterro Wins Eileen Fisher Business Grant!

Friday, February 11th, 2011

We are thrilled to announce that Artterro has been chosen as a recipient of the 2010 Eileen Fisher Women Entrepreneur Grant!

Eileen Fisher Inc. only gives out a handful of these awards each year, with the goal of nurturing and energizing women-owned small businesses.  It’s one of the many ways the company gives back to entrepreneurs and communities, with a special focus on women and leadership.

These were the requirements to enter: “The business must be innovative, 100% women owned and produce products or provide services that foster environmental and economical health in the community.”   Artterro definitely fit the bill, and we’re so glad we applied!  This generous grant will help us produce exciting new packaging and products, and offer us the once-in-a-lifetime opportunity to see a world-class company up close when Jen and Forrest visit their New York headquarters in May.  We’ll showcase our kits at a mini tradeshow with the other winners and get to know the people that make Eileen Fisher great.

This is a huge honor for all of us here at Artterro.  Thank you, Eileen Fisher!

Artterro’s Second Debut at Toy Fair

Friday, February 11th, 2011

It’s that time of year again…Artterro is going to Toy Fair!  There’s a lot to be excited about as we set out for New York City and settle in at booth #6361.

For the past few months, our office in Madison has been positively bustling with activity, designing and assembling our brand new, smart eco packaging.  We wanted to showcase our kits in an inviting, attractive way, stay true to our sustainable values and answer a question we often hear from our customers: “What do I do with this art once I’m done?”  What we came up with is a beautiful, 100% recycled cardboard box that doubles as a fun bonus project—a frame that you can personalize and use to show off your finished artwork.  We produced the boxes with Green Bay Packaging and printed glossy paper bands with Green Solutions Printing.  We’re so proud of how they turned out.  You’ll be able to see it for yourself on our website next week, so be sure to check back!

We also could not be more excited to announce two new titles to our growing line of eco art kits.  The Wool Felt Bug Kit has all the felt shapes, fancy ribbons, sequins and beads you need to make creepy-crawly bugs, fuzzy caterpillars and fluttering butterflies.

Wool Felt Bugs
Wool Felt Bugs

We had a blast making the little bug friends in these photos.

Wool Felt Bugs
Bug Friends!

The Creativity Party Pack offers a unique opportunity for students, friends and families to get creative together in larger groups.  We’ve included enough materials for eight people to enjoy, so pick one up for your next birthday party or craft night!

A sampler of Party Pack supplies.

We hope to reach a much larger audience at Toy Fair this year, not just with our high-quality products, but also with our message.  Our new motto is “Wake Up Your Creativity!”  We believe everyone is born creative, and anyone can be an artist.  Stop by our booth (#6361) to hear more, and don’t forget to follow us on Facebook and Twitter for more updates.