Archive for the ‘Behind the Scenes’ Category

A New Artterro, Just in Time for Earth Week!

Monday, April 21st, 2014

new artterro line

That’s enough mysterious photos and tantalizing clues…It’s finally time for the big announcement!

We are excited and proud to re-launch our entire line of eco art kits, with bright new packaging, extra materials, new titles and more.  We hope you like it!  It’s been in the works for quite a while; it feels great to share it with the world.

new box team

So, here’s what to expect when you pick up a new & improved Artterro kit:

Super Eco, Vibrant New Packaging

  • A sturdier box you can reuse to store art materials (also a bonus project!)
  • No more petroleum-based plastic bags!
  • Biodegradable bead bags
  • A big glossy band with detailed images of all sorts of artwork
  • An inner tray to protect the beautiful materials
  • 100% PCW recycled paper packaging (Green Bay Packaging)
  • Recycled bands printed w/ soy ink & green energy (Green Solutions)

peek inside

Inside the box

  • Extra materials: glass and wood beads, jewelry findings, wool felt pieces, plus needle threaders for sewing kits, and a soy foam pad for needle felting

bonus project

Two Bonus Projects

  • You can use the box to make a personalized caddy for your art materials, a doll house, a mailbox, or whatever you dream up!
  • The tray makes a perfect frame for your finished artwork, or maybe it’s a boat, or a bed for a puppy or baby doll.  The possibilities are endless!
  • Kids will enjoy using their imaginations to transform the packaging, plus, they will learn to look at packaging as a material to use rather than garbage to throw away.

Needle Felting Kit

New titles

  • Needle Felting Kit: formerly Paint With Wool Portrait Kit, which now includes a soy-foam pad for easier felting
  • Deluxe Bubble Wand Kit: combines our Bubble Wands Kit and Garden Art Kit, so you can make two sturdy, intricate wands & lots of garden sculptures
  • Canvas Book Kit: formerly Canvas Storybook Kit

Check out all the new titles here on our website, and please tell us what you think!  We made all these changes with you, our customers and community, in mind.

Can you tell we’re excited?

Sneak Peek of the new Artterro line!

Thursday, April 17th, 2014

We can’t show you everything until the official debut next week, but here are a few sneak peeks of our new packaging.

Artterro: Where creativity comes naturally.

What do you think of our new tagline, Where creativity comes naturally?

made in madison

Now we can show off our hometown pride right on the box!  And we wanted to let people know that our packaging will be greener than ever.

new side panels

The goal is for our kits to jump off the shelf–how do you like the bright colors we chose?

sustainability

We wanted to make sure everyone knows what Artterro is all about: Creativity, Beauty, Joy and Sustainability.  And of course that it’s fun for all ages!

Stay tuned for the big announcement next week, which also happens to be the week of Earth Day – what a coincidence!

Exciting Announcement Today!

Tuesday, April 1st, 2014
We’ve been hinting about an exciting announcement…here it is!  From now on, we’re going to color code our packaging in  blue and pink, so you know exactly which kits are for boys only and which ones are for girls only.  Most will be pink of course, because everyone knows girls are better at art.
April Fool’s!  We would never do that :)  We believe everyone is born creative!

An Artterro Mystery

Wednesday, March 26th, 2014

mystery at artterro

We have some big exciting news coming soon at Artterro…so exciting that we can’t help but give you a tiny sneak peek of what’s coming.

mystery photo

Any guesses?

mystery photo

Wool Felt Delivery Day

Friday, March 14th, 2014

Wool felt delivery day is always an exciting day at Artterro, but especially so when we order new colors!  Feast your eyes on this wealth of 100% real wool felt…what does it make you want to create?

wool felt squares

wool rovingwool felt squares

wool roving

organizing felt

Happy Friday!

Happy Crafting Month!

Friday, March 7th, 2014

We hope you can create time for crafting this weekend!  March is actually National Crafting Month, so it’s the perfect time to try something new or hone your skills.  Try spending some time with an art journal; you just might discover something new about yourself!  What new craft technique have you always wanted to explore?

Behind the Scenes at Our Photoshoot

Tuesday, February 25th, 2014

So much is happening at Artterro right now!  We are busy getting ready for spring trade shows and preparing for lots of exciting new developments.  Stay tuned!  Last weekend we had a 5-hour photo shoot so we’ll have some beautiful new images to work with.  The stylish models in the photo above are showing off some cheerful Wool Felt Jewelry pieces.

Here’s our wonderful photographer, Beth Skogen, showing one of our models how her shot turned out.

We shot in our building’s (currently empty) art gallery to take advantage of the lovely natural light.  Here’s a mother-daughter scene with our Creativity Kit.  We were very fortunate to have family, friends and neighbors helping us out.  There was lots of giggling, funny faces and actual crafting going on!

We’ll be sure to share plenty of the actual images that come out of this shoot.  We can’t wait to see them ourselves!

More Fabulous Ribbon!

Friday, February 21st, 2014

We just get so excited about ribbon!  What do these colors, textures and patterns inspire you to want to create?  I’m thinking fuzzy inchworms and delicate dragonflies…

We Love Ribbons!

Tuesday, February 18th, 2014

We were inundated with a ton of gorgeous art ribbon last Friday.  It brightened up our day with vibrant colors, intricate textures, and fun patterns.

These will be tied into bundles and tucked into Canvas Storybook and Wool Felt Bug kits.

Kids especially love working with ribbon!  It’s easy for little hands to cut, tie and glue.

How do you incorporate ribbons into your arts and crafts projects?

Happy Valentine’s Day from Artterro

Friday, February 14th, 2014

We hope your Valentine’s Day is full of love, joy and creativity, and plenty of quality time with the ones you love!