A Look Back at Artterro’s Eco Packaging

April 19th, 2014

Did you know we have had over five different kind of packaging over the years?  Developing a product is a complicated process, and we’re always trying to improve and make our customers happy.

Packaging 2006 and 2007

Here are our first two packaging versions, back when our name was Arttogo (Art-to-go).  The one on the left is minimal in the extreme!  All the focus was on providing beautiful, quality materials, rather than a big fancy box.  At that point, Forrest was selling the kits mostly at community events and to friends and family.  The version on the right came about after she started working with Jennifer Conn.  Jen was then working as a freelance graphic designer, and now she is a co-owner and the Creative Director of Artterro.  The packaging was a big improvement, but still quite minimal and eco-friendly.

packaging 2008 and 2010

Here we have our redesigned inserts in 2008 (still in a reusable bag that hangs from a hook).  In 2010 we took a big step forward–we created a box that made our products look more like the special gifts they are, while still being eco-friendly and allowing customers to see exactly what they’re going to get.  Plus, it turned into a bonus project–a frame you can decorate to display your art!  Pretty fancy, huh?

You’ll have to stay tuned until Monday (aka Earth Day Eve) to see what our next big step forward looks like.  We couldn’t be more excited to share it with you.

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Sneak Peek of the new Artterro line!

April 17th, 2014

We can’t show you everything until the official debut next week, but here are a few sneak peeks of our new packaging.

Artterro: Where creativity comes naturally.

What do you think of our new tagline, Where creativity comes naturally?

made in madison

Now we can show off our hometown pride right on the box!  And we wanted to let people know that our packaging will be greener than ever.

new side panels

The goal is for our kits to jump off the shelf–how do you like the bright colors we chose?

sustainability

We wanted to make sure everyone knows what Artterro is all about: Creativity, Beauty, Joy and Sustainability.  And of course that it’s fun for all ages!

Stay tuned for the big announcement next week, which also happens to be the week of Earth Day – what a coincidence!

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Eco Easter Projects

April 11th, 2014

easter flower egg

Easter is coming up, along with spring break and all the free time that comes with it!  We’ve been feeling inspired by warmer weather and sunshine lately, so we set aside some time for spring craft projects at the office.

wool felt easter eggs 4

Our production assistant Sierra made the intricate wool felt eggs, some of which are ornaments to hang, and Forrest put together some eco paper nests as a cozy home for the eggs.

paper nest

She also crafted an amazing paper flower bouquet, one of our favorite ways to display (aka show off!) our beautiful handmade recycled paper at events.

bouquet eggs and ornaments

We hope these ideas give you some inspiration for your own spring crafts and art projects!  Let us know what you’re planning to create in the comments.  Happy Spring!

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Getting Excited About Earth Day: Eco Craft Ideas!

April 8th, 2014

We are all about Earth Day here at Artterro.  It’s so much fun to celebrate the Earth and talk about how we can take better care of it everyday.  Of course we are especially excited to come up with creative artistic ways to be green and express our love for this beautiful planet.  We have some fun crafting posts planned for later in the month, but today I thought I’d share a couple of fun projects from our production manager and crafter-extraordinaire Shari!  She combined Artterro materials with other items to make some really neat eco art.

First, she decoupaged our wooden bangle and pendants with old maps.  What a fun way to remember a place you love.

Decoupage frame

She also used our beautiful decoupage paper to cover an old frame that needed refreshing. What’s your favorite project using recycled and upcycled materials?

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Artterro Artist Profile: Zane

April 4th, 2014

Meet Zane, a friend of Artterro and one of our expert product testers. Zane is nine years old, and he shared some of his thoughts on art with us.

an artist at work
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What are your favorite kinds of art projects to work on?

Needle felting.

What’s your least favorite?

Hard to say, I like them all.

Tell me about drawing.  How do you decide what you want to draw?

I look up pictures on the internet.

What kind of drawing tools and paper do you like to use?

Pens and markers.

Have you always liked art?

Yes!

What do you like about it?

It’s fun.

Do you ever get frustrated with your projects?

Yes!

What do you do when that happens?

I quit the project.

Has your style changed a lot over time?

Yes.

What were your drawings like as a little kid?

Stick people.

What are they like now?

Designs.

What’s your favorite Artterro kit?

Needle felt.

Why?

Because poking the needle is fun.

What kind of art techniques would you like to try in the future?

Paint a masterpiece.

Here are some of Zane’s recently needle-felted works of art.  Pretty amazing color and technique!  Thanks, Zane!


zane's needle felted bow & arrow


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Exciting Announcement Today!

April 1st, 2014
We’ve been hinting about an exciting announcement…here it is!  From now on, we’re going to color code our packaging in  blue and pink, so you know exactly which kits are for boys only and which ones are for girls only.  Most will be pink of course, because everyone knows girls are better at art.
April Fool’s!  We would never do that :)  We believe everyone is born creative!

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An Artterro Mystery

March 26th, 2014

mystery at artterro

We have some big exciting news coming soon at Artterro…so exciting that we can’t help but give you a tiny sneak peek of what’s coming.

mystery photo

Any guesses?

mystery photo

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First Day of Spring!

March 21st, 2014

Yesterday was the first day of spring!  This calls for a celebration, which, at Artterro, means spring-themed crafts.  We hope you’re celebrating spring wherever you are!

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Happy St. Patrick’s Day!

March 17th, 2014

handmade four-leaf clover craft

We love any excuse to craft with our beautiful handmade paper!  For St. Patrick’s Day, we picked out all the shades of green from our paper collection and made four-leaf clovers.

four-leaf clover paper

Perfect for decorating the table when you sit down to corned beef and cabbage!

four-leaf clover garden ornament

We attached some to wire to decorate a potted plant and made others into hanging ornaments.

Irish or not, we wish you a happy, safe and creative day!

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Wool Felt Delivery Day

March 14th, 2014

Wool felt delivery day is always an exciting day at Artterro, but especially so when we order new colors!  Feast your eyes on this wealth of 100% real wool felt…what does it make you want to create?

wool felt squares

wool rovingwool felt squares

wool roving

organizing felt

Happy Friday!

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