November 12th, 2009

The Artterro area at Goodwill
On our recent trip to Milwaukee to exhibit at the Wisconsin Art
Educators Association Conference, we visited the James O. Wright
Center of Goodwill Industries of South East Wisconsin to meet with the
amazing people who assemble and ship Artterro kits.
We were blown away by the great job they are doing! Forrest had
visited before, it was Jen’s first time. Most of our communication
with them is via email and phone conferences, though, so neither of us
had seen them in the full swing of production.
Wow! What an impressive operation. The facility itself employs between
250-300 participants with disabilities or those in need of job
training skills, 20-30 work on our project. They handle all sorts of
jobs from assembling and packaging automotive parts to large scale
commercial laundry services. They also provide social and recreational
programming for participants, including art instruction! We were able
to tour their art room where we saw all sorts of examples of great
projects including colorfully painted rain barrels, and paintings used
for their annual holiday card fundraiser.

Art room for participants at Goodwill
Assembling Artterro kits is a unique project for Goodwill and we are
thrilled to give participants an opportunity to learn job skills while
working with our colorful, fun materials. When Forrest moved
production out of her kitchen to Goodwill, we were a small side
project for them. All our kits and materials fit into a closet! Within
the last year, we’ve grown enough to have a dedicated work area
designated for us and a large storage area was created to house our
materials and finished inventory. There’s plenty of room to grow too,
the beauty of working with Goodwill is they can accommodate whatever
capacity we need. We now have an amazing production manager, Theresa,
who works full time our project, coordinating all the participants
with various assembly tasks.

Participant assembling kits
All in all, we were really impressed, it truly feels like a perfect
partnership. When we started the company, having a sustainable mission
at our core was essential. We wanted to create products we could
believe in and build a workplace that supports our co-workers beyond
just a paycheck. It makes it all worthwhile when we see our ideals and
goals become reality!

Paint with Wool kits in production!

Wire and Bead Kit assembly
Posted in Goodwill, production | 3 Comments »
Leave a Reply
October 18th, 2009
As we watch our company grow, it’s always exciting when other people
start to notice. We’ve worked very hard to get the mix of materials,
inspirational instructions, and packaging design just right for all of
our kits.
All the hard work pays off each time we get a call from a toy store
owner or a comment from a customer saying, “we love your kits!” and
just a couple of weeks ago, we received word fron the online specialty
toy magazine TD Monthly that we won one of their 2009 Top Toy awards
for our Creativity Kit.
We’ve been very impressed by the online magazine’s dedication to promoting quality products for children. They have helped us reach out to customers and spread the word about Artterro kits.
Posted in Awards | 2 Comments »
Leave a Reply
October 18th, 2009
We have been talking for a long time about creating this blog, what we want it to communicate, who we hope to reach, how it can help spread our passion for art and a sustainable lifestyle. Artterro is a labor of love and this blog is here to share our experience of the company’s continuing evolution. We are excited to see it finally live!
So, it’s probably appropriate to start with how we chose the name. As artists ourselves, we have experienced the thrill of immersing ourselves in a project, the satisfaction of creating something beautiful, inspired from within ourselves. We’ve also felt the frustration of facing the blank page, putting high expectations upon ourselves to make something “good,” a piece of art others can admire and compliment us on.
Part of exploring our creativity is that element of letting go, forgetting about how others see us and tapping into the abundant inspiration beneath. We’ve heard many people claim they are not creative. They compare themselves to others and say they could never do what an “artist” does. We believe they’re wrong. Everybody possesses the ability to create. Art is often too narrowly defined and taking time to explore our creative side has been too often put on the backburner in our culture.
All people seek beauty and crave experiences that give birth to something meaningful and authentic. Artterro was born from that need and we design our projects to help others fulfill it. Creating a “spark” is an integral theme for our company. We provide beautiful open-ended inspiration to encourage creativity, even for those who claim they can’t. We include ample materials for friends and families to work side by side because sharing a creative experience with others often stokes the flame. When you begin with beautiful, natural materials and good company, it’s that much easier to ignite the Spark!
Posted in Creativity | No Comments »
Leave a Reply
What a great idea! I’m glad Artterro is doing this. Your a company that cares.
Wow! what an idea ! What a concept ! Beautiful .. Amazing
thanks !! very helpful post!